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<title>Installed base</title>

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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Installed base</span></span>

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<p><b>Installed base</b> of a product is the number of units that are currently in use by customers. It provides a measurement of a company's existing <a href="Customer_base" title="Customer base">customer base</a> and the extent of their investment in a particular product or technology. In contrast to <a href="Market_share" title="Market share">market share</a>, which only reflects sales over a specific period and relative to the total market, the installed base represents the number of units currently in use. This information can be used to evaluate a company's customer base, investment, and market position.

</p><p>The installed base plays a significant role in various industries, including computing, automotive, medical devices, and home appliances. It can impact the level of support, availability of replacement parts, and other factors. Some companies that have leveraged their installed base include Apple, Microsoft, Nintendo in the computing industry, and Tesla in the automotive industry.

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<div class="mw-heading mw-heading2"><h2 id="Significance">Significance</h2></div>

<p>The installed base of company's products represents a valuable customer base that is already using their products, services or systems. This provides companies with an opportunity to upsell and cross-sell their products to existing customers, as well as to use the information about their customer base to inform future product development and marketing efforts. Companies can use their installed base to determine the average lifespan of their products, which can inform product development and planning, as well as to assess their market position and to track the success of their product over time.

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<div class="mw-heading mw-heading2"><h2 id="Characteristics">Characteristics</h2></div>

<p>There are several key characteristics that define an installed base, including:

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<p>The size of a company's installed base reflects the number of products, systems, or services currently in use by customers. This can be used as a measure of a company's market position and customer base.

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<div class="mw-heading mw-heading3"><h3 id="Composition">Composition</h3></div>

<p>The composition of an installed base can be evaluated to determine the types of products, systems or services in use, and the demographics of the customers using them. This information can be used to inform product development, marketing, and sales efforts.

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<div class="mw-heading mw-heading3"><h3 id="Products'_lifespan">Products' lifespan</h3></div>

<p>The lifespan of products in the installed base can provide important information about the average lifespan of a company's products and systems. This information can be used to inform product development and planning.

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<div class="mw-heading mw-heading3"><h3 id="Location">Location</h3></div>

<p>The geographic location of customers using a company's products, systems or services can be used to inform sales and marketing efforts.

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<div class="mw-heading mw-heading3"><h3 id="Upgrades_and_replacements">Upgrades and replacements</h3></div>

<p>The rate at which customers upgrade or replace products in the installed base can provide important information about the success of a company's product and the willingness of customers to invest in new or upgraded versions.

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<div class="mw-heading mw-heading2"><h2 id="Relevant_industries_and_markets">Relevant industries and markets</h2></div>

<div class="mw-heading mw-heading3"><h3 id="Computing-related_industries_and_markets">Computing-related industries and markets</h3></div>

<p>The installed base of computer systems, such as operating systems and video game consoles/platforms, is a significant factor in their respective industries. In these markets, the size of the installed base is a key indicator of the reach and influence of a particular product or platform.

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<div class="mw-heading mw-heading3"><h3 id="Other_industries_and_markets">Other industries and markets</h3></div>

<p>Installed base is also a significant factor in other industries, such as automotive, medical devices, and home appliances. In these markets, the size of the installed base of a particular product or platform can impact the level of support and availability of replacement parts and accessories.

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<div class="mw-heading mw-heading2"><h2 id="Applications">Applications</h2></div>

<p>The installed base is used in a variety of applications, including:

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<div class="mw-heading mw-heading3"><h3 id="Market_analysis">Market analysis</h3></div>

<p>The installed base is used to determine the size and growth potential of a particular market.

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<div class="mw-heading mw-heading3"><h3 id="Product_planning">Product planning</h3></div>

<p>Manufacturers use the installed base information to plan the development of new products and services, and to determine the potential for future sales.

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<div class="mw-heading mw-heading3"><h3 id="Customer_support">Customer support</h3></div>

<p>Service providers use the installed base information to determine the level of support required for a particular product or service, and to allocate resources accordingly.

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<div class="mw-heading mw-heading3"><h3 id="Sales_forecasting">Sales forecasting</h3></div>

<p>Sales teams use the installed base information to make informed decisions about sales targets and to allocate resources accordingly.

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<div class="mw-heading mw-heading3"><h3 id="Pricing_strategy">Pricing strategy</h3></div>

<p>Manufacturers and service providers use the installed base information to determine the optimal price for their products and services, taking into account the size of the market and the competition.

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<div class="mw-heading mw-heading2"><h2 id="Example_companies">Example companies</h2></div>

<div class="mw-heading mw-heading3"><h3 id="Apple_Inc."><a href="Apple_Inc." title="Apple Inc.">Apple Inc.</a></h3></div>

<p>Apple's installed base of <a href="IOS" title="IOS">iOS</a> devices, such as the <a href="IPhone" title="IPhone">iPhone</a> and <a href="IPad" title="IPad">iPad</a>, has allowed the company to offer a wide variety of accessories and services. Apple's app store and media offerings are tailored to its device ecosystem, providing customers with a seamless experience.

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<div class="mw-heading mw-heading3"><h3 id="Microsoft_Corporation"><a href="Microsoft_Corporation" class="mw-redirect" title="Microsoft Corporation">Microsoft Corporation</a></h3></div>

<p>Microsoft's installed base of <a href="Windows" class="mw-redirect" title="Windows">Windows</a> operating systems has provided the company with a platform to offer a diverse array of software and services. Its suite of productivity tools, including <a href="Microsoft_Office" title="Microsoft Office">Microsoft Office</a>, are designed to be used with Windows computers.

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<div class="mw-heading mw-heading3"><h3 id="Nintendo"><a href="Nintendo" title="Nintendo">Nintendo</a></h3></div>

<p>Nintendo has a large installed base of <a href="Nintendo_video_game_consoles" title="Nintendo video game consoles">its video game consoles</a>, which it leverages to sell more games and accessories. For example, the company has a suite of video game series, such as <a href="Mario_(franchise)" title="Mario (franchise)">Mario</a> and <a href="The_Legend_of_Zelda" title="The Legend of Zelda">Zelda</a>, that are designed to work best on Nintendo consoles.

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<div class="mw-heading mw-heading3"><h3 id="Tesla,_Inc."><a href="Tesla%2C_Inc." title="Tesla, Inc.">Tesla, Inc.</a></h3></div>

<p>Tesla's installed base of <a href="Electric_vehicle" title="Electric vehicle">electric vehicles</a> provides the company with an opportunity to offer related products and services, such as <a href="Charging_station" title="Charging station">charging stations</a> and <a href="Energy_storage_system" class="mw-redirect" title="Energy storage system">energy storage systems</a>. The company has also leveraged the data generated by its vehicles to improve its <a href="Self-driving_technology" class="mw-redirect" title="Self-driving technology">self-driving technology</a>.

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<ul><li><a href="Usage_share_of_operating_systems" title="Usage share of operating systems">Usage share of operating systems</a></li>

<li><a href="Comparison_of_operating_systems" title="Comparison of operating systems">Comparison of operating systems</a></li></ul>

<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

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<div class="side-box-text plainlist">Look up <i><b><a href="https://en.wiktionary.org/wiki/Special:Search/installed_base" class="extiw external" title="wiktionary:Special:Search/installed base">installed base</a></b></i> in Wiktionary, the free dictionary.</div></div>

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<ul><li><a rel="nofollow" class="external text" href="https://www.w3schools.com/browsers/browsers_os.asp">Web browsers' indications of operating system usage from w3schools.com</a></li></ul></div><div><div class="zim-footer">

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